Jackpotjoy is probably the UK’s best-known online Bingo site. Jackpotjoy has enjoyed phenomenal growth over the last 10 years thanks to the creativity of its Bingo games and some very clever advertising – so will the site now enjoy the same boom in its online casino offerings?
Jackpotjoy has really become a household name in the UK thanks to its use of mainstream TV advertising featuring British favourite Babs Windsor. And although a few other UK-based online Bingo sites have also advertised on mainstream TV – few, if any, have done so with the same fun and creativity as Jackpotjoy.
Quite whether Jackpotjoy will now follow the same branding path with its online casino remains to be seen. But it seems likely as the new site falls under the same banner as the Bingo. In other words, had Jackpotjoy wanted to differentiate its casino from its Bingo games, it could easily have branded the former differently. But it didn’t. What this is likely to mean in practice is that Jackpotjoy’s casino will follow the same course as its online Bingo in trying to make the games as fun, multi-layered and maybe even as “irreverent” as possible.
For example, the Queen of Bingo herself (i.e. an animated caricature of Babs Windsor in full royal regalia) makes an appearance in some Bingo games with the royal corgis in tow, granting pardons when she feels like it etc.
Similarly, the site’s ads are firmly ironic and humorous. One recent TV advertisement, for example, depicted two old aged pensioners racing their mobility scooters in the driving wind and rain; “Just for the Jackpotjoy of it.”
“Just for the Jackpot Joy of it” is the brand’s strap-line – and the central theme for the entire brand. But these aren’t just empty words. Playing online Bingo or slots with Jackpotjoy is fun – and the site does offer some mind-bogglingly large jackpots. And this is already being reflected in its online casino – with some very large progressive jackpots on offer.
What’s more, the 3D graphics and realistic sound effects in Jackpotjoy’s Casino really seem to put players in the heart of the action. Try it in demo mode only and you’ll soon see what we mean. So put all that together with the existing strong branding and a very generous introductory bonus for new players (Jackpotjoy is currently offering £70 total to play for new casino players depositing £20) and the site certainly looks set to make strong inroads into what is already a very competitive marketplace.
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